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BA Advertising and Digital Marketing with foundation year
About this course
Advertising and digital marketing is a discipline that sits at the heart of how organisations communicate with audiences in the modern world. Advertising has always been concerned with persuasion, with understanding what motivates people and constructing messages that capture attention, shift attitudes, and drive behaviour. Digital marketing has transformed the tools and channels available, adding data-driven targeting, social media, content marketing, SEO, and real-time campaign optimisation to the traditional toolkit. Together, they form one of the most dynamic and rapidly evolving fields in business. At Coventry University, this four-year full-time degree with foundation year introduces you to business and marketing from the outset, with the foundation year providing a grounding in management, business communications, and marketing in a global context. You will develop vital business skills alongside the academic preparation for degree-level study, putting both traditional and contemporary theory into practice through real-world scenarios. In the main degree, you will explore the principles and practice of advertising and digital marketing, developing skills in campaign planning, brand strategy, consumer insight, digital analytics, content creation, and performance measurement. A sandwich year provides extended professional experience, a year abroad gives you an international marketing perspective, and work placement experience is integrated throughout the programme. You will graduate with the creative, analytical, and strategic skills that employers in marketing agencies, in-house marketing teams, and creative organisations look for. Graduates go on to careers in advertising, digital marketing, brand management, content strategy, social media management, market research, public relations, and communications. Many pursue professional qualifications with the Chartered Institute of Marketing and some continue to postgraduate study in marketing, digital communications, or business. Coventry's location and industry connections provide access to a wide range of employers and organisations.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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