BA Advertising & Digital Marketing
About this course
Advertising and digital marketing is a discipline at the heart of how modern commercial organisations and public bodies communicate with their audiences. Advertising shapes what people think, feel, and choose, while digital marketing encompasses the rapidly evolving set of tools, platforms, and data-driven approaches through which brands reach and engage with consumers online. Understanding both the creative and the analytical dimensions of this field is essential for anyone who wants to work in marketing, communications, or brand management. This three-year full-time programme at the University of Northampton includes a sandwich year and a work placement, giving you direct professional experience in a marketing or advertising environment before you complete your final year. In a field where practical experience and an understanding of real-world campaign dynamics are as important as theoretical knowledge, these opportunities are genuinely valuable. With a typical tariff of 88 points, the programme is accessible to students who are motivated and creative rather than requiring the highest prior attainment. You will study the principles of consumer psychology and behaviour, brand strategy, digital advertising platforms, content marketing, search engine optimisation, social media strategy, data analytics, and campaign planning and evaluation. The combination of creative understanding and data literacy that this programme develops is exactly what employers in the marketing and advertising industries look for in graduates, and the sandwich and placement years give you the opportunity to apply it in practice. Graduates from advertising and digital marketing programmes move into careers in advertising agencies, in-house marketing teams, digital agencies, public relations, social media management, content creation, market research, and brand consultancy. The sandwich and placement year often provide direct routes into employment, and the field is one where career progression can be fast for graduates who combine commercial awareness with creative instinct and analytical skill. Further study in marketing, digital communications, or business is a natural option for those who want to develop expertise further.
Syllabus & Modules
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