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BA Business Management and Artificial Intelligence
About this course
Business management and artificial intelligence is a combination designed for a world in which AI is no longer a specialised technical matter but a central concern of every organisation that wants to remain competitive. Business management provides the strategic, operational, and human understanding needed to lead organisations effectively. Artificial intelligence brings data analytics, machine learning, and algorithmic thinking that are reshaping how decisions are made, how work is automated, and how value is created. Together they form a degree for students who want to sit at the intersection of technology and strategy. The three-year full-time Business Management and Artificial Intelligence programme at Sheffield Hallam University is also available with a foundation year for students who want additional preparation before entering the main degree. The course combines core business management skills with artificial intelligence, data analytics, and programming, with a strong focus on the ethical and responsible application of these technologies. You will develop the ability to lead change and make data-driven decisions that support business success in an AI-focused world, learning from industry experts and research-active staff. Opportunities for placements and hands-on projects ensure that your learning is grounded in the realities of how AI is used in business contexts, not just in theory. With a typical entry tariff of 104 points, the programme is accessible to students who want to develop both commercial awareness and technical fluency. A sandwich year and work placement options give you substantial professional experience within the degree structure. Graduates are well placed for roles in business analysis, AI and data-driven decision-making, digital transformation, management consulting, product management, and operations in companies across all sectors that are integrating AI into their processes. Many also pursue postgraduate study in business analytics, AI, or management.
Syllabus & Modules
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