BSc Business with Marketing (Accelerated)
About this course
Business with marketing, studied as an accelerated degree, gives you the full honours curriculum in a compressed timeframe. The combination of business and marketing is a natural one: understanding how organisations work, how they are managed, and how they connect with their customers and markets are questions that belong together in practice, even if they are often taught in separate programmes. Marketing provides the creative and analytical skills to understand audiences and communicate effectively; business management provides the strategic, financial, and operational framework within which marketing decisions are made. At Anglia Ruskin University, the accelerated programme delivers the complete degree content through a more intensive schedule, which suits students who are clear about their direction and want to enter the workforce earlier. You will develop a sound understanding of the terminology, concepts, principles, and techniques used in marketing alongside a strong foundation in business and management. The programme encourages you to pursue your particular areas of interest while developing an appreciation of the social, political, ethical, technological, environmental, and global contexts in which businesses operate, reflecting the broader purposes that effective marketing and management must serve. Graduates are well placed for marketing management, brand strategy, digital marketing, advertising, market research, product management, and business development roles across a wide range of sectors. The accelerated format is a distinctive selling point for employers who value applicants who know their direction and have committed to getting there efficiently. Many graduates go on to specialist postgraduate study in marketing, business, or communications, while others move directly into roles in consumer brands, agencies, technology companies, financial services, and the public and charitable sectors.
Syllabus & Modules
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