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BA Digital Marketing and Early Childhood (With Foundation Year)
About this course
Digital marketing and early childhood is an unusual but coherent combination, pairing the study of one of the fastest-moving fields in contemporary business with a serious engagement with the development, care, and education of young children. Digital marketing examines how organisations reach and engage audiences through search, social media, email, content, and data analytics, combining strategic business thinking with practical digital skills. Early childhood studies draws on psychology, sociology, and education to understand how young children develop, learn, and thrive, and what professionals in education, care, and family support need to know to work effectively with them. At Liverpool Hope University this four-year programme includes a foundation year, providing a structured introduction to both subjects before the main degree begins. You will develop your understanding of digital marketing theory and practice alongside the academic foundations of early childhood, engaging with consumer behaviour, campaign planning, and analytics on one side, and child development, attachment theory, play, and early years policy on the other. The programme includes a sandwich year, a year abroad, and work placement opportunities, giving you professional experience in both fields and international perspective on how each discipline is practised in different contexts. Graduates from this combination are well placed for careers in early years education, childcare management, family support, and children's services, as well as in marketing and communications roles within the education sector, children's charities, toy and media companies, parenting organisations, and public sector bodies that work with families. The digital marketing skills are highly transferable, and many graduates apply them in organisations that communicate with or about children and families. Some go on to postgraduate study in education, marketing, or early childhood, developing specialist expertise for teaching, research, or professional leadership roles.
Syllabus & Modules
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