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BA Digital Marketing and English Language (With Foundation Year)
About this course
Digital marketing has transformed how organisations reach and engage their audiences, and the discipline is now one of the most strategically important areas of modern business. Understanding how to create, distribute, and measure content across digital channels, how to use data to target and personalise communications, and how to build brand presence in an algorithmically mediated environment are skills that virtually every organisation now needs. Pairing this with English Language study adds a further dimension, developing your capacity to analyse how language works, how meaning is constructed, and how communication succeeds or fails across contexts and cultures. At Liverpool Hope University you will study across four years on a full-time programme, with a foundation year that provides a thorough academic grounding, a sandwich year that places you in a professional setting, a year abroad for international study experience, and work placement activity integrated throughout. This combination of features means the degree is intensely practical as well as academically rigorous. In digital marketing you will study the theory and application of search engine optimisation, content strategy, social media marketing, email campaigns, analytics and performance measurement, and the ethical dimensions of data use and audience targeting. The English Language strand develops your understanding of linguistics, discourse, and the relationship between language and society, which deepens your ability to craft effective communications and to think critically about how messages are framed and received. Graduates of digital marketing and English language enter careers in social media management, content marketing, SEO and digital analytics, brand communications, and account management at agencies and in-house teams. The combination of digital expertise and linguistic awareness is particularly valued in roles that require producing and editing content for diverse audiences. Further directions include copywriting, public relations, market research, and journalism. Postgraduate study in marketing, communications, linguistics, or business is a natural progression for those seeking senior or specialist roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 35 respondents (81% response rate)
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