BSc Marketing Communications Management
About this course
Marketing communications management is the discipline concerned with how organisations communicate with their audiences, build their brands, and influence behaviour through a range of media and channels. It combines creative thinking about how messages are crafted and campaigns are designed with analytical rigour about how they are targeted, measured, and refined. In a media landscape that is continuously evolving, the ability to communicate effectively across digital and traditional channels, and to manage that communication strategically, is one of the most sought-after capabilities in the graduate job market. At Bangor University, this three-year full-time degree is designed to develop you as a leader who can communicate effectively not just internally, with employees, colleagues, and management, but externally, through campaigns and with customers. You will develop skills that span the creative and analytical dimensions of marketing communications, from brand strategy and consumer psychology to campaign planning, digital marketing, and media relations. A foundation year is available for students who need to build their academic preparation, and the programme includes a sandwich year, a year abroad option, and work placements, all of which add professional and international dimensions to your degree. The typical entry tariff is 88 UCAS points. Graduates of marketing communications management programmes find careers in advertising, public relations, digital marketing, brand management, media planning, content strategy, and marketing consultancy. The breadth of organisations that need strong marketing communications, from consumer brands and retailers to charities, government bodies, and technology companies, means that graduates have options across virtually every sector. Many graduates pursue professional qualifications in marketing alongside or after their degree, and others go on to postgraduate study in marketing, communications, or business.
Syllabus & Modules
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