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BA Marketing with Foundation
About this course
Marketing is the discipline that examines how organisations understand their customers, communicate the value of their products and services, and build lasting relationships with the people they seek to reach. It encompasses consumer behaviour research, brand strategy, digital marketing, market research, advertising, public relations, and the management of communications across an increasingly complex landscape of platforms and channels. At the University of Gloucestershire, this four-year full-time programme begins with a foundation year that builds the academic skills and marketing knowledge needed for degree-level study. This makes it an accessible route for students who are motivated by marketing but need a more supported entry into higher education. The main programme develops your understanding of consumer psychology, market research, brand management, digital marketing, social media strategy, and marketing analytics, alongside the business fundamentals that every marketer needs. The university strongly encourages you to secure a twelve-month industry placement to maximise your future employability after graduation and expand your professional network. The programme includes a sandwich year and work placement, giving you substantive professional experience in a marketing environment. The typical entry tariff is 72 UCAS points. Graduates from marketing programmes go on to careers in digital marketing, brand management, market research, advertising, public relations, content strategy, social media management, and product marketing across every sector of the economy. Further study options include postgraduate programmes in marketing, communications, and business administration.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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