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BSc Marketing with placement year
About this course
Marketing is the discipline concerned with understanding what people want, communicating the value of what organisations offer, and building the relationships between brands and customers that sustain commercial success. It draws on consumer behaviour, psychology, data analysis, communication theory, and strategy to address questions that are central to how organisations connect with their audiences, develop products and services, and position themselves in competitive markets. At Brunel University London, this four-year, full-time Marketing degree with a placement year also includes a foundation year, providing a supported entry route for students who would benefit from additional preparation before entering the full marketing curriculum. The programme covers the full range of marketing knowledge and practice, from market research and branding to product development and customer engagement, developing your understanding of what customers actually want and how to deliver it in ways that build loyalty and drive business performance. The placement year is central to the degree: it gives you a full year of professional marketing experience that builds your skills, confidence, and professional network in direct preparation for employment after graduation. Marketing graduates are among the most widely employed of any business discipline, with roles available across virtually every sector in which organisations communicate with external audiences. Brand management, digital marketing, market research, advertising, public relations, product management, and content strategy are all natural career paths, as are broader commercial and management roles in organisations that value marketing expertise. Postgraduate study in marketing, consumer psychology, or business provides routes to more specialised roles for those who wish to continue their academic development.
Syllabus & Modules
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