Business and Marketing

Business and marketing sit at the heart of how organisations understand their customers, communicate their value, and compete in the marketplace. Marketing is far more than advertising: it encompasses consumer behaviour, market research, brand strategy, digital channels, pricing, and the data-driven decisions that underpin commercial success. Combining it with broader business study means you develop the strategic perspective to understand how marketing functions connect to finance, operations, human resources, and overall organisational goals.

At Manchester Metropolitan University this three-year full-time degree builds your knowledge of business strategy and decision-making alongside hands-on, industry-informed work that brings theory to life. You will explore the forces shaping contemporary markets, from digital disruption and globalisation to changing consumer expectations, and you will develop practical skills in campaign planning, brand management, and analytical thinking. The programme includes a sandwich year in industry, giving you a full year of professional experience that significantly strengthens your employability and allows you to apply your learning in a real commercial environment.

Work placement is a core part of the course.

Graduates from business and marketing programmes go on to roles in brand management, digital marketing, account management, market research, communications, advertising, and product development across virtually every sector. Others move into general management, consultancy, or entrepreneurship. The combination of strategic business understanding and practical marketing skills is in demand across industries, and the placement year gives you a head start in establishing your professional network and career direction.