Business Management with Marketing

Business management and marketing is a combination that reflects how the two disciplines work in practice. Management provides the organisational and strategic framework: how businesses are structured, how decisions are made, how performance is measured and how people are led. Marketing brings the outward-facing dimension: how organisations understand their customers, build their brands, communicate their value and position themselves in competitive markets.

The two disciplines together produce graduates who can operate effectively across the internal and external dimensions of commercial organisations, understanding both the business logic of decisions and their market consequences.

At the University of Hull, this four-year full-time degree, which includes a study abroad year, develops your understanding of both disciplines in an integrated way. You will study the core management disciplines alongside consumer behaviour, brand strategy, market research, digital marketing and communications, developing a commercial perspective that is grounded in both operational reality and market awareness. The study abroad year, which gives you the opportunity to study at a partner institution in another country, broadens your international perspective on business and marketing and enhances the kind of cultural adaptability that employers in international organisations value highly.

You will be encouraged to think about what it means to lead and manage responsibly, to weigh commercial performance against ethical and social obligations, and to make decisions with confidence in complex and uncertain conditions. Analytical, communication and collaborative working skills are all developed throughout.

Graduates from business management with marketing programmes move into marketing management, brand and product management, business development, commercial management, account management, strategy, and general management roles across all sectors. The study abroad experience adds an international dimension to your profile that is increasingly valued by employers. Postgraduate study in marketing, management, or MBA programmes is a well-supported next step.