Digital Marketing and Public Relations

Digital marketing and public relations are two disciplines that between them shape how organisations communicate, build their reputations, and engage with their audiences in an increasingly connected world. Digital marketing encompasses the use of online channels, from search engines and social media to email and content platforms, to reach and influence audiences in measurable ways. Public relations is concerned with managing relationships and reputation, shaping the narratives that surround an organisation and responding to the complex demands of multiple stakeholder groups.

Together they give you a comprehensive toolkit for professional communication in a rapidly evolving landscape.

At Queen Margaret University in Edinburgh, this four-year full-time programme is accredited by the Chartered Institute of Marketing, which means the content is aligned with professional standards and the qualification carries recognition from a leading industry body. You will develop strategic thinking alongside practical skills, learning to plan and evaluate campaigns, to write persuasively for digital and traditional channels, to manage social media and digital analytics tools, and to think critically about how communication works and what makes it effective. The programme incorporates industry experience into its structure, giving you exposure to real professional contexts before you graduate.

The typical entry tariff of 152 points gives a guide to the standard expected.

You will emerge as a critical and strategic communicator, comfortable with both the creative and the analytical dimensions of marketing and PR work, and equipped to work in fast-moving, data-rich environments.

Graduates pursue careers in digital marketing agencies, in-house marketing and communications teams, PR consultancies, media and publishing organisations, and the public and third sectors. Roles in content strategy, SEO, social media management, brand management, and corporate communications are all common destinations. Postgraduate study in marketing, public relations, or communications is also a well-established route for those who want to specialise.