Global Communication with Business Management

Global communication addresses how ideas, information and influence move across cultures, languages and media systems in a connected world. The discipline draws on communication theory, linguistics, media studies, international relations and cultural analysis to examine why messages succeed or fail across different contexts, and how organisations and individuals can communicate effectively with diverse global audiences. Combining this with business management creates a distinctive programme that speaks directly to the realities of working in international organisations, media companies and multinational businesses.

At the University of East Anglia, you will explore theories of communication alongside the practical and strategic dimensions of managing communication in business contexts. You will examine cross-cultural communication, digital media landscapes, corporate and public relations, international marketing communications and organisational behaviour. The business management strand gives you grounding in strategy, finance, human resources, operations and entrepreneurship, so that you graduate with both the communicative intelligence and the commercial literacy to operate in professional environments.

The typical entry tariff is 120 UCAS points and the programme runs over three years full time.

Graduates are well placed for careers in international business development, marketing and communications, public relations, digital media, journalism, corporate affairs, non-governmental organisations and the civil service. The combination of communication expertise and business knowledge is valued by employers seeking graduates who can both understand complex global contexts and contribute to organisational decision-making. Many graduates also pursue postgraduate study in international relations, media, business administration or communication, or go on to roles in research and policy.