Global Marketing

Global marketing operates at the intersection of creative thinking, strategic analysis and data-driven decision-making, applied to the challenge of building and sustaining brands and relationships with customers across different markets, cultures and channels. As businesses of all sizes compete internationally and as digital platforms have made global reach accessible to organisations that would previously have operated locally, the professionals who can develop marketing strategies that work across borders, who understand consumer behaviour in diverse cultural contexts and who can use data and emerging technologies intelligently, are in growing demand.

At Coventry University, this three-year full-time programme combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns. You will engage with the full marketing mix, from brand strategy and consumer psychology through digital channels, content creation, analytics and campaign management, developing both the strategic perspective and the practical skills that marketing employers look for. A sandwich year gives you extended professional experience in a marketing context, a year abroad broadens your international perspective, and a work placement provides further hands-on exposure, so you graduate with direct commercial experience alongside your academic qualification.

A typical entry tariff of 88 points makes the programme accessible to a wide range of students, and the combination of strategic and applied learning with substantial professional and international exposure gives graduates a strong platform for entering the marketing profession.

Graduates pursue careers in brand management, digital marketing, market research, content strategy, advertising, public relations, social media management and product marketing across consumer, technology, healthcare, financial services and media companies. Some move into marketing consultancy or agency work, while others build careers in-house. Postgraduate study in marketing, business administration or digital communications offers further pathways for those who wish to specialise.