Marketing and Management

Marketing sits at the point where understanding people meets the ability to communicate with them effectively, and combining it with management gives you a degree that is both strategically focused and practically versatile. Marketing is concerned with how organisations identify and meet the needs of their audiences, how brands are built and sustained, and how products and services are positioned in competitive markets. Management adds the leadership, operational and financial dimensions that turn marketing insight into organisational action.

At the University of Hull you will follow a four-year full-time programme that includes a period of study abroad, built into the degree to deepen your understanding of how marketing operates across different cultural and economic contexts. The programme carries accreditation from the Chartered Institute of Marketing, a professional body whose recognition signals to employers that the degree meets industry standards and gives you a head start on formal professional qualifications. You will study the principles and practices of marketing, including consumer behaviour, digital marketing, brand strategy, market research and communications, alongside management disciplines covering strategy, finance, organisational behaviour and leadership.

The combination develops your ability to think analytically about markets and audiences, to plan and evaluate campaigns and strategies, and to work effectively in cross-functional teams. The study abroad element enhances your cultural awareness and professional flexibility, qualities that are increasingly valued in a marketing profession that operates across borders and platforms.

Graduates move into marketing and communications roles across every sector, including brand management, digital marketing, public relations, market research, product management and account management in agencies. The management strand also prepares you for broader general management roles and for entry-level positions in consultancy. Many graduates pursue professional CIM qualifications or go on to postgraduate study in marketing, business or communications.

Hull's accreditation gives your qualification immediate recognition with employers familiar with the CIM standard.