Marketing with Digital

Digital marketing has become one of the most significant disciplines in contemporary business, reshaping how organisations find, communicate with and retain customers. Where traditional marketing relied on mass media, intuition and broad demographic targeting, digital marketing works through data, platforms, analytics and highly targeted content that can be measured, iterated and optimised in near-real time. Understanding it requires both creative capability and strong analytical skills, and the combination of the two is what employers in this fast-moving field consistently demand.

At London South Bank University, this four-year programme includes a foundation year, making it accessible to students who need additional preparation before engaging with degree-level study. The foundation year builds the academic skills and subject knowledge needed to succeed on the main programme, which develops your expertise across the full digital marketing landscape, including search engine optimisation and paid search, social media strategy, content creation, email marketing, web analytics, consumer behaviour, and the ethical and regulatory contexts in which digital marketing operates. You will engage with real data and industry tools throughout the programme, building the practical competence that employers look for alongside the theoretical frameworks that allow you to adapt as the digital landscape continues to evolve.

LSBU's London location places you close to a dense ecosystem of digital agencies, technology companies, media organisations and brands, all of which regularly engage with the university.

Graduates move into roles in digital marketing, content strategy, social media management, paid media, SEO, data analytics, brand management, and e-commerce. Many work in agencies, technology companies, media organisations, or in-house marketing teams across virtually every industry. Further study in marketing, data analytics, or business is an option for those who want to specialise further or move into more senior roles.