Advertising and Brand Design

Advertising and brand design is a discipline that sits at the intersection of visual communication, strategic thinking, and persuasion. Brands are more than logos: they are the complete set of associations, values, and experiences that an organisation communicates to its audiences, and advertising is one of the primary vehicles through which those communications reach people. Understanding how to design and communicate brand identities effectively requires both technical craft in visual and typographic design and a strategic understanding of how audiences think, feel, and respond.

At Ravensbourne University London, this three-year, full-time programme connects you directly with the creative industry from the outset. You will engage with branding, design, and advertising professionals through live briefs, studio visits, portfolio reviews, workshops, and mentorship. The programme's approach reflects the collaborative, fast-moving nature of professional creative practice, and students have worked with global brands and leading agencies, gaining experience of real projects with real clients and real stakes.

You will develop skills in visual design, typography, identity systems, campaign strategy, copywriting, and the full process of taking a brief from insight to execution.

A typical entry tariff of 104 points reflects an accessible admissions threshold for a programme that values creative potential and ambition. London's position as one of the world's most significant centres for advertising, branding, and design makes Ravensbourne's location a genuine asset, putting you close to the agencies and brands you are preparing to work with. Graduates go on to careers as brand designers, art directors, advertising creatives, creative strategists, digital designers, and communications specialists in agencies, design consultancies, and in-house creative teams across every sector.

Many graduates continue to postgraduate study in design, advertising, or brand strategy, while others move directly into competitive roles in the creative industry.