Bus. Man. & Digital Marketing

About this course

Business management and digital marketing brings together the strategic and operational foundations of business with a focused engagement with the tools, platforms and analytics that drive digital marketing in the current environment. Digital marketing has moved from a specialist function to a core business capability, and organisations of all sizes depend on people who can develop and execute digital strategy, interpret campaign data and adapt to a rapidly changing media landscape. Nottingham Trent University offers this three-year full-time programme, developing core business management competencies alongside specialist training in digital marketing, including search engine optimisation, social media strategy, content marketing, email campaigns, pay-per-click advertising, web analytics and the customer experience frameworks that underpin effective digital engagement. The business mana

Where its graduates go

The 5 largest scored destinations, covering 59% of graduates; the headline also reflects the subject baseline.

• 60 / 100Business, Research and Administrative Professionals · 4% of graduatescards →
• 55 / 100Administrative occupations · 11% of graduatescards →
• 52 / 100Finance Professionals · 10% of graduatescards →
• 50 / 100Business and Financial Project Management Professionals · 2% of graduatescards →
• 48 / 100Business and public service associate professionals · 32% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).