Digital Marketing and Law

About this course

Digital marketing has transformed how organisations reach, engage, and retain their audiences, and it continues to evolve rapidly as platforms, algorithms, data practices, and consumer behaviour shift. Combining digital marketing with law gives you a distinctive advantage: you understand not just how to create and deploy effective campaigns across digital channels but also the legal framework that governs what organisations can and cannot do in the digital space, from data protection and consumer rights to intellectual property and advertising standards. At Liverpool Hope you will study the theory and practice of digital marketing, including content strategy, search and social media, analytics, email marketing, and the psychology of consumer behaviour online, alongside the foundations of legal knowledge. The law elements cover the principles of contract, tort, and commercial law as they

Where its graduates go

The 5 largest scored destinations, covering 70% of graduates; the headline also reflects the subject baseline.

• 62 / 100Secretarial and related occupations · 5% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 10% of graduatescards →
• 55 / 100Administrative occupations · 10% of graduatescards →
• 48 / 100Business and public service associate professionals · 40% of graduatescards →
• 32 / 100Artistic, literary and media occupations · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).