High Drop-out Rate Alert
65% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Advertising And Digital Marketing
About this course
The BA (Hons) Professional and Digital Marketing programme aims to develop students’ abilities to create and execute digital marketing strategies which address the challenges of the changing global marketplace. Students will have the knowledge and skills to be able to recognise and respond to business opportunities and customer requirements through a range of digital channels. Content marketing, campaign management, and financial and analytical tools will be studied and applied to deliver successful initiatives that meet the needs and aspirations of their organisation. Professional mastery, leadership, and management is a focus of study at Levels 4, 5 and 6.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 35 respondents (70% response rate)
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