BSc Business and Management (Data Analytics and Digital Business)
About this course
Modern business is being reshaped by data at every level, from the way companies understand their customers to the way they design products, manage supply chains and make strategic decisions. A degree that combines business and management with data analytics and digital business prepares you to operate in this environment not as a passive consumer of technology but as someone who understands both the commercial context and the analytical tools well enough to make the two work together effectively. At the University of Reading this three-year full-time programme gives you grounding in the core disciplines of business and management, including strategy, marketing, organisational behaviour, operations and finance, while developing substantial capability in data analytics. You will work with quantitative methods, data visualisation, business intelligence tools and the digital platforms that underpin contemporary commerce. The digital business strand addresses the strategic and commercial dimensions of operating in digital environments, including e-commerce, platform economics and digital transformation. The programme includes a sandwich year, giving you a full year of industry experience, as well as a year abroad and work placement opportunities, all of which sharpen your professional readiness and extend your network before graduation. Graduates from this kind of combined programme are in strong demand. Businesses across every sector need people who can work with data and understand its implications for commercial decision-making, but who can also communicate insights to non-technical audiences and operate within organisational structures. Roles in data analysis, business intelligence, management consulting, digital marketing, operations and strategy are all realistic pathways. Many graduates continue to postgraduate study in business analytics, data science, management or digital marketing. The combination of analytical and commercial skills this degree develops is among the most valued in the current graduate market.
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