High Drop-out Rate Alert
30% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business and Management (Digital Business)
About this course
Business and management with a digital business specialism addresses how the transformation of the commercial world by technology is changing what it means to run an organisation effectively. Digital business is not simply a matter of having a website or using social media; it encompasses the strategic, operational, and cultural dimensions of how organisations use technology to create value, serve customers, and remain competitive in an environment of constant technological change. Understanding this requires both the foundational knowledge of business and management and the specific expertise to engage with digital technologies, data, cybersecurity, and the business models that digital platforms enable. At the University of Gloucestershire, this three-year programme prepares you for the realities of the digital business environment, with strong connections to the technology and cybersecurity sectors. Students have completed placements at leading organisations operating at the forefront of digital innovation, cybersecurity, cloud computing, artificial intelligence, and business intelligence. You will develop the strategic and analytical skills of business management alongside specific knowledge of digital business, data-driven decision-making, and the technology landscape that shapes contemporary commercial practice. Graduates are well placed for roles in digital business management, technology strategy, e-commerce, digital marketing, business intelligence, data analytics, and a growing range of roles at the intersection of technology and commercial operations. Technology companies, digital agencies, retail organisations, financial services firms, and management consultancies all employ graduates who can combine business understanding with digital expertise. Many graduates go on to specialist postgraduate study in digital business, data analytics, or business management, or move directly into roles in the technology-driven sectors where these skills are most in demand.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 25 respondents (74% response rate)
Similarly Ranked Alternatives
What comes next? 🎓
Choosing the right university starts with choosing the right school. Explore transparent, data-driven school profiles powered by official DfE statistics.
Explore Schools on WhatSchool.ai →