High Drop-out Rate Alert
48% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Business and Marketing
About this course
Business and marketing sit at the heart of how organisations identify opportunities, create value, and connect with the customers and communities they serve. Business studies provides the analytical frameworks for understanding strategy, operations, finance, and organisational behaviour; marketing adds the creative and strategic dimension concerned with how businesses understand their audiences, develop compelling propositions, and communicate with them effectively across channels. The combination develops graduates who can think commercially and creatively, which is a rare and genuinely valuable set of qualities. At Teesside University, this three-year full-time programme takes a forward-looking approach, engaging seriously with contemporary business challenges and opportunities. The current description highlights the circular economy as one significant area of focus: you will study the business opportunities presented by a shift away from linear take-make-waste models towards regenerative and sustainable economic practices. You will also have the opportunity to develop your own business idea and create a venture with social impact as part of this framework, applying entrepreneurial thinking to real-world problems. User experience and interface design receive attention too, reflecting the central role of digital products and services in contemporary marketing, and you will learn to use digital tools to design app-based solutions as part of this strand. Throughout the programme, you will cover the core disciplines of marketing including consumer behaviour, market research, brand management, digital marketing, and marketing communications, alongside business fundamentals in strategy, finance, and management. The programme includes a sandwich year, a year abroad, and a work placement, providing substantial professional and international experience within the three-year degree structure. Graduates from business and marketing programmes pursue careers across marketing, brand management, digital marketing, market research, advertising, public relations, communications, and general management across every sector of the economy. Postgraduate study in marketing, business, or digital media supports those wishing to develop specialist expertise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 35 respondents (77% response rate)
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