BA Business and Marketing
About this course
Business and marketing is a degree that combines the broad commercial knowledge of business management with the specialist understanding of how organisations communicate with and attract customers. Business management equips you to understand how organisations work across functions including finance, operations, strategy, and human resources. Marketing adds the specific tools and thinking needed to understand consumer behaviour, develop brands, plan campaigns, and manage the channels through which products and services reach their markets. At the University of Lincoln, this three-year full-time programme develops your skills in both disciplines in an environment that is genuinely focused on helping you grow and succeed. You will study core business concepts alongside marketing strategy, consumer psychology, digital marketing, brand management, and campaign planning, building both analytical and creative abilities. The programme includes a sandwich year with a year abroad and work placement, giving you direct professional experience in a business or marketing context and international exposure that broadens your understanding of how markets and organisations operate in different cultural settings. Entry typically requires around 104 UCAS tariff points. Graduates work in marketing management, brand management, digital marketing, product management, market research, advertising, public relations, business development, and a wide range of commercial roles. The combination of business understanding with marketing knowledge makes graduates versatile and competitive across multiple industries. Many continue to postgraduate study in business, marketing, or related disciplines, or pursue professional qualifications in marketing.
Syllabus & Modules
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