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BA Business Management & Digital Marketing
About this course
Business management and digital marketing is a combination that reflects how profoundly digital transformation has reshaped organisational life. Business management provides the strategic and operational frameworks through which organisations plan, allocate resources, manage people, and pursue their goals. Digital marketing adds a specialist understanding of how organisations build awareness, engage audiences, and drive growth through digital channels, from search and social media to content marketing, email, data analytics, and online advertising. The two disciplines reinforce each other: effective digital marketing requires business thinking, and effective business management increasingly requires digital fluency. At Nottingham Trent University, this four-year, full-time programme includes a year abroad, giving you the opportunity to study business and digital marketing in a different national context and to see how digital channels and consumer behaviour vary across markets. NTU has a strong applied orientation, and the programme balances academic study with the development of practical skills that employers value. You will study marketing strategy, consumer behaviour, brand management, and business ethics alongside digital analytics, social media strategy, search engine optimisation, pay-per-click advertising, content marketing, and the use of data to understand and target audiences. The year abroad enriches your international perspective and makes you a more adaptable practitioner. A typical entry tariff of 104 UCAS points makes the programme accessible to students from a range of prior backgrounds. The combination develops both strategic thinking and the technical skills to execute digital campaigns effectively, which is exactly what many employers in marketing and business are looking for. Graduates work in digital marketing, social media management, brand management, content strategy, e-commerce, advertising, business development, and management consultancy. Many move into agency roles or in-house marketing teams. Postgraduate study in marketing or business is also a common next step.
Syllabus & Modules
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