BA Business Management (Marketing)
About this course
Business management with a marketing specialism is a degree that combines the broad foundations of commercial management with the focused analytical and creative expertise of marketing. Understanding how businesses are operated, managed, and promoted requires both the strategic, financial, and operational knowledge of general management and the specific skills in consumer behaviour, digital channels, campaign planning, and brand development that marketing demands. The combination prepares graduates both for dedicated marketing careers and for the many management roles where marketing understanding is a commercial advantage. At Middlesex University, this part-time programme includes a foundation year for those who need additional preparation, alongside a sandwich year and work placement that give you direct professional experience in a marketing or business management setting. The part-time mode allows you to develop your business and marketing knowledge alongside existing work or other commitments, and the employability focus throughout the programme connects you with the commercial awareness and practical skills that the fast-paced, global business environment demands. Whether you aim to work for a top organisation or start your own venture, this course equips you with the commercial awareness and marketing skills to succeed. Graduates pursue careers in brand management, digital marketing, market research, social media management, content strategy, campaign management, marketing analytics, product management, and the many general management roles across private, public, and voluntary sector organisations where marketing and commercial understanding are central to organisational success. Many graduates also continue to professional qualifications through the Chartered Institute of Marketing, or postgraduate study in marketing, digital business, or business administration.
Syllabus & Modules
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