BSc Business Management with Marketing
About this course
Business management with marketing is a degree that combines the broad analytical foundation of management education with a focused specialism in one of its most commercially central functions. Marketing is the discipline concerned with understanding customers, creating and communicating value, and building the relationships between organisations and their markets that underpin commercial success. In a digital economy where consumer behaviour is shifting rapidly and data on customer preferences is both abundant and complex, marketing expertise is more valuable than ever. At the University of Surrey, this three-year, full-time degree integrates digital skills and preparation for the technological landscape of tomorrow's workplace throughout the curriculum, recognising that marketing practice is being transformed by data analytics, artificial intelligence, and the evolution of digital platforms. You will study core management disciplines alongside specialist marketing topics, including consumer behaviour, brand strategy, digital marketing, market research, and integrated communications. The programme develops both your strategic thinking and your practical understanding of how marketing creates value in different business contexts. The typical entry tariff of 120 points reflects an accessible approach to admissions. Business management graduates with a marketing specialism work in brand management, digital marketing, market research, advertising, public relations, content strategy, and general commercial management across a remarkably wide range of sectors. Consumer goods companies, retail businesses, technology firms, agencies, and professional services organisations all employ marketing specialists. Many graduates also pursue professional qualifications through bodies such as the Chartered Institute of Marketing, or go on to postgraduate study in marketing, business administration, or digital marketing. The combination of management breadth and marketing depth is particularly valuable in a market where organisations need people who can connect customer insight to business strategy.
Syllabus & Modules
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