

BA Digital Marketing and Advertising
About this course
This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on digital marketing, advertising, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. Itβs perfect if youβre taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.
Syllabus & Modules
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