BA Digital Marketing and Drama
About this course
Digital marketing and drama might seem an unexpected combination, but the two disciplines share more than meets the eye. Both are fundamentally concerned with communication, with reaching and engaging audiences, with understanding what people respond to, and with crafting messages that land with clarity and impact. Together they provide a distinctive skill set that is genuinely useful in the creative industries and in the communications functions of organisations across almost every sector. At Liverpool Hope University, this three-year full-time degree combines academic rigour in both areas with strong practical and professional experience. In digital marketing, you will explore how brands build presence, how data informs campaign decisions, how platforms shape audience behaviour, and how creative content is produced and distributed across digital channels. You will engage with both the theoretical foundations of marketing and its fast-moving practical landscape, developing skills in strategy, analytics, and content creation. In drama, you will develop as a performer and critical thinker, exploring theatre's social and cultural dimensions, honing your communication skills, and building your capacity to collaborate creatively under pressure. The degree includes a sandwich year, a year abroad, and work placement opportunities, giving you extensive professional experience across multiple contexts. These elements are particularly valuable in fields like creative industries, marketing, and media where your portfolio and professional network matter enormously. You will graduate with the ability to think analytically about audiences, to tell compelling stories across different formats, and to present yourself and your ideas with confidence. These are capabilities that employers in marketing, media, advertising, and the arts consistently seek. Graduates from this combination work in digital and content marketing roles, social media management, arts and culture organisations, theatre production, advertising agencies, event management, and the wider creative industries. The combination of digital skills and performance training also opens doors in communications, public relations, and broadcasting. Further study in marketing, media, or performance is an option for those who wish to specialise.
Syllabus & Modules
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