BA Digital Marketing and Strategy with a Year Abroad
About this course
Digital marketing and strategy is a discipline that addresses how organisations use digital channels to reach, engage, and retain their audiences. It encompasses search engine optimisation, social media marketing, content strategy, email marketing, paid digital advertising, analytics, and the broader strategic thinking needed to integrate these tools into coherent plans that achieve business objectives. As the majority of commercial and communications activity has shifted online, digital marketing skills have become foundational rather than specialist, and organisations across every sector are looking for graduates who can navigate this landscape with both technical fluency and strategic intelligence. At the University of East Anglia this four-year full-time programme includes a year abroad as part of its structure. The curriculum is built around the need to equip graduates with the skills and knowledge required to navigate the digital landscape, capitalise on emerging technologies, and meet the evolving demands of contemporary marketing roles. You will study search engine optimisation, social media marketing, content marketing, email marketing, analytics, and the strategic frameworks that allow you to plan, execute, and evaluate digital campaigns. The programme develops your ability to think both creatively and analytically about digital marketing, combining the data literacy that modern digital roles require with the understanding of audiences and brands that effective marketing demands. You will also engage with the broader strategic context of marketing, understanding how digital activity fits into organisational goals and how to make the case for investment in different approaches. Graduates move into careers in digital marketing agencies, in-house marketing teams, social media management, content creation, SEO and analytics, e-commerce, and a range of other roles in the digital marketing ecosystem. Many also continue to postgraduate study or pursue professional certifications in digital marketing.
Syllabus & Modules
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