BA Digital Marketing (with Professional Placement Year)
About this course
Digital marketing has become one of the central disciplines in contemporary business, because consumers, communities, and commerce have all moved online and the ability to reach, engage, and convert digital audiences is a fundamental commercial competence. It encompasses search engine optimisation, paid advertising, social media strategy, content marketing, email marketing, data analytics, and the user experience design of digital channels. Effective digital marketers understand both the creative and the analytical dimensions of the work, combining compelling communication with rigorous measurement and optimisation. At the University of Chester, this four-year full-time programme with professional placement year includes a year abroad as well as the structured placement, giving it both an international dimension and substantial professional experience alongside the core curriculum. The programme is designed to develop you as a digital marketing expert from day one, beginning with marketing fundamentals and practical application in the first year, including building and launching your own website and starting a professional portfolio with real live digital projects. You will develop expertise in the full range of digital marketing disciplines, engaging with current technologies, platforms, and data tools as you progress through the degree. You will develop skills in strategy development, campaign planning and execution, content creation, data analysis, and the professional communication needed to advise clients and stakeholders effectively. The year abroad and the placement year together ensure you graduate with substantial real-world experience alongside your academic knowledge. Graduates from digital marketing programmes pursue careers in digital marketing agencies, in-house marketing teams, social media management, SEO and PPC roles, content strategy, and data analytics. The sector is fast-moving and offers strong employment prospects. Postgraduate study in marketing, digital business, or data analytics is a natural option for those seeking specialist roles.
Syllabus & Modules
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