BA Fashion Communication Marketing (Social Media)
About this course
Fashion communication marketing with a social media specialisation sits at the intersection of the fashion industry, marketing strategy, and digital communication, examining how fashion brands build relationships with their audiences in an environment where social platforms have fundamentally changed the dynamics of influence, aspiration, and consumer behaviour. The discipline requires both creative intelligence, understanding what makes content compelling and how visual culture shapes desire, and analytical thinking about how campaigns perform, how audiences segment, and how brands maintain relevance in a rapidly changing media landscape. At the University of Chester, this two-year full-time programme includes a year abroad, giving you an international perspective on fashion and social media culture before completing your studies. The accelerated two-year structure delivers the core curriculum intensively, which suits students who are ready to commit to a demanding programme and want to enter the graduate job market quickly. You will study fashion marketing strategy, social media content creation, influencer culture, digital analytics, brand management, visual storytelling, and the commercial structures of the fashion industry, developing both creative skills and the ability to plan, execute, and evaluate marketing campaigns across digital platforms. A typical entry tariff of 120 points reflects the programme's accessibility. Graduates of fashion communication and marketing programmes work as social media managers, content creators, brand managers, digital marketing executives, PR and communications officers, and fashion journalists, with employers ranging from global fashion houses and retailers to boutique brands and marketing agencies. The year abroad and the practical focus of the programme are significant advantages in a competitive and fast-moving industry. Further study at master's level in fashion marketing, digital marketing, or brand management is an option for those who want to develop specialist expertise or move into more senior roles.
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