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BA Fashion Management with Marketing
About this course
Fashion management with marketing sits at the intersection of creative culture and commercial strategy. The fashion industry is one of the world's largest and most complex, encompassing design, manufacturing, retail, and brand communication across a global supply chain. Managing and marketing within it requires both an understanding of the cultural dynamics that drive consumer desire and the analytical business skills needed to operate profitably and sustainably in a competitive market. At Southampton Solent University, this three-year full-time programme includes a foundation year, making it accessible to students who need additional preparation, as well as a sandwich placement year with work placements integrated throughout. You will develop your understanding of fashion brand management, consumer behaviour, digital marketing, retail strategy, and the commercial dimensions of the fashion business. The programme provides strategic marketing skills and business insight alongside knowledge of the fashion industry's particular dynamics, including trend forecasting, buying and merchandising, and the growing importance of sustainability and ethical sourcing. The placement year gives you direct professional experience in a fashion business environment, which is essential in an industry where employers expect graduates to arrive with practical knowledge as well as academic understanding. Graduates go on to work in fashion retail and wholesale, brand management, fashion marketing and communications, buying and merchandising, e-commerce, styling, and fashion journalism. The combination of marketing expertise and fashion industry knowledge is particularly valued in agencies that serve fashion and lifestyle brands, and in the rapidly growing field of digital fashion commerce. Postgraduate study in fashion business, marketing, or luxury brand management is a route for those who wish to develop their expertise further or move into more senior strategic roles within the industry.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 10 respondents (92% response rate)
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