BA Fashion Marketing and Enterprise
About this course
Fashion marketing and enterprise is a degree designed for those who want to engage with the business side of the fashion industry, understanding how brands are built, how markets are analysed, and how creative entrepreneurs navigate a global industry defined by speed, visual culture, and constant change. Fashion marketing combines the analytical tools of marketing with the aesthetic and cultural sensibilities that the fashion world demands, asking how brands communicate with their audiences, how trends emerge and travel, and what makes a fashion business commercially sustainable. Enterprise adds an entrepreneurial dimension, concerned with how new ventures are started, grown, and managed. At Leeds Beckett University, this three-year full-time programme develops your marketing expertise and business acumen within the specific context of the global fashion industry. You will study consumer behaviour, brand strategy, digital marketing, and visual merchandising alongside the commercial and entrepreneurial skills needed to understand and contribute to a fashion business. A sandwich placement year, a year abroad, and work placement opportunities are all built into the programme, giving you substantial professional and international experience before you graduate. The typical entry tariff of 120 points reflects the broad and accessible character of the programme. You will develop strategic and creative thinking, the ability to analyse fashion markets and communicate compellingly across digital and traditional channels, and the entrepreneurial mindset to identify and respond to opportunity in a fast-moving industry. Graduates pursue careers in fashion marketing, buying, brand management, retail management, social media and digital content, trend forecasting, fashion journalism, public relations, and fashion entrepreneurship. Postgraduate study in fashion management, marketing, or luxury brand management is a natural continuation for those wishing to specialise.
Syllabus & Modules
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