BA Fashion Marketing
About this course
Fashion marketing is a discipline that brings the principles of marketing strategy, brand management, and consumer behaviour into the specific and culturally rich context of the fashion industry. Fashion is one of the most globally significant creative sectors, but it is also one of the most scrutinised for its environmental and social practices. As the current course description at Leeds notes, creative and ethical fashion marketers can help foster positive change by championing sustainable practice, fair labour, and social responsibility. Understanding fashion as a business while also approaching it critically and ethically is increasingly what employers and consumers demand. At the University of Leeds, this three-year full-time programme develops your understanding of brand strategy, consumer psychology, digital marketing, retail, buying, and the cultural and social forces that shape fashion trends and consumption. A sandwich year is embedded in the programme, giving you the opportunity to work within a fashion or marketing organisation before your final year. A year abroad is also incorporated, providing an international perspective on fashion markets and consumer culture, and work placement is additionally available. Leeds Business School's connections to the fashion industry and the university's broader creative culture provide a rich environment for your development. You will develop both practical marketing skills and the critical perspectives on sustainability and ethics that the industry increasingly needs. The ability to think strategically about brands while remaining conscious of the broader impacts of fashion is a genuinely valued combination. Graduates go on to careers in fashion marketing, brand management, buying and merchandising, retail, digital marketing, public relations, communications, and sustainability roles within fashion businesses. Many pursue further professional development or postgraduate study in marketing, fashion business, or sustainability.
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