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BA Fashion Marketing with Foundation Year
About this course
Fashion marketing sits at the intersection of one of the world's most creative and culturally influential industries and the commercial discipline of understanding and reaching consumers. Fashion is not simply about clothing: it is a form of cultural expression, a global industry with complex supply chains, and a sector in which brand, trend, communication and customer experience are as important as the products themselves. Fashion marketing brings analytical and creative skills to bear on these questions, developing practitioners who understand both the commercial logic of the fashion business and the cultural dynamics that drive it. At York St John University, this four-year programme includes a foundation year providing supported entry into higher education before the main degree. The degree also includes a sandwich year, a year abroad and work placement opportunities, providing multiple structured routes to develop professional experience and an international perspective within a genuinely global industry. You will study consumer behaviour, fashion communications, digital marketing, brand management, visual merchandising, trend forecasting, retail and e-commerce, and the global dimensions of the fashion supply chain and market. The foundation year gives students who need it the additional time to build the academic skills needed for degree-level study in this competitive field. Fashion marketing develops creative and analytical capabilities in combination: you will learn to develop compelling brand narratives and marketing campaigns while also understanding the consumer data and commercial evidence that give those campaigns direction. Graduates go on to careers in fashion marketing, brand management, retail buying and merchandising, fashion PR and communications, digital and social media marketing, trend forecasting, styling and the broader creative and luxury goods industries. Further study in fashion marketing, luxury brand management or business administration is also a common route.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 25 respondents (69% response rate)
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