BA Fashion Media and Marketing
About this course
Fashion media and marketing is a discipline that addresses the commercial and communicative machinery of one of the world's most dynamic industries. Fashion is not simply about clothing; it is a complex cultural and economic system in which design, manufacturing, branding, digital media, consumer psychology, and global trade all intersect. Fashion media professionals and marketers shape how brands communicate with consumers, how trends are identified and amplified, and how the industry navigates rapid shifts driven by technology, sustainability concerns, and changing cultural values. This is a field that rewards creativity, commercial intelligence, and a genuine curiosity about how culture and commerce interact. At Arts University Plymouth, this three-year, full-time degree places you at the forefront of fashion communication, taking you through fashion media, fashion marketing, brand strategy, digital content production, consumer behaviour, and the disruptive technologies that are transforming the industry. The programme includes a sandwich year, giving you the opportunity to gain substantial professional experience in a fashion, media, or marketing environment before you graduate. Work placements are embedded in the course, building your industry connections and professional confidence. A typical entry tariff of 120 points means the programme is accessible to students with a range of prior attainment who bring creative ambition and commercial awareness. Graduates go on to work in fashion PR and communications, brand management, digital marketing, content creation, editorial styling, e-commerce, social media management, and fashion buying and merchandising. The creative and commercial skills developed in this degree are also valued more broadly in marketing agencies, lifestyle brands, and media organisations. Postgraduate study in fashion communication, marketing, or branding is a further option for those seeking to specialise or develop their expertise in a particular area.
Syllabus & Modules
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