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BA Graphic Design
About this course
Graphic design is the discipline of visual communication: the practice of arranging type, image, and space to convey meaning, guide attention, and shape experience. It sits at the heart of advertising, publishing, branding, digital media, packaging, and a vast range of other contexts where visual decisions determine how information is received. A degree in graphic design develops not only craft skills in the production of visual work but the conceptual and critical faculties that distinguish a designer who can think from one who can merely execute. At Birmingham City University, this three-year full-time programme is built around helping you develop the skills, knowledge, and confidence to work in the creative industries. You will study typography, image-making, design history and theory, digital production, and the strategic thinking that underpins effective visual communication. A sandwich year is embedded in the programme, giving you the chance to spend time in a design studio, agency, or in-house team before your final year. This professional experience is a significant advantage when you graduate, providing a portfolio of real-world work and the networks that come with having practised alongside industry professionals. A work placement is also part of the course, further extending your exposure to the sector. The teaching team brings direct professional experience to the studio environment, and the Birmingham creative scene provides a rich context for your development. Graduates from graphic design programmes work in advertising agencies, brand consultancies, editorial design, UX and digital design, motion graphics, print production, and independent freelance practice. Many move into art direction or creative direction as their careers develop. The visual problem-solving and communication skills you develop are also transferable to related fields in the creative and digital economy. Postgraduate study in graphic design, communication design, or design research is an option for those wishing to deepen their practice or move into teaching.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 45 respondents (83% response rate)
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