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BA International Fashion Business
About this course
International fashion business sits at the point where creative culture meets global commerce. The fashion industry is one of the world's largest and most complex, involving manufacturing supply chains that span continents, retail formats from luxury boutiques to fast-fashion platforms, and marketing strategies that must work across very different cultural contexts. Understanding it requires both a feel for the aesthetic and cultural dimensions of fashion and a solid command of business, trade, and marketing principles. This three-year, full-time programme at Coventry equips you to navigate the international fashion landscape with both commercial acumen and creative insight. You will explore global sourcing and supply chains, international market entry strategies, brand management, retail buying, trend forecasting, and the digital and social media environments in which fashion now operates. The programme includes a placement year and a year abroad, both of which are substantial opportunities to gain professional experience and international perspective. Time in industry during your placement will develop your professional networks and give you first-hand understanding of how fashion businesses operate across different markets. Graduates move into a wide range of roles across the fashion industry, including buying and merchandising, brand management, international marketing, retail management, sustainable fashion consultancy, and e-commerce. The business orientation of the degree also opens doors in retail more broadly, in luxury goods, and in the commercial side of the creative industries. The combination of practical experience, international exposure, and commercial grounding that the programme provides is exactly what employers in this competitive and fast-moving sector are looking for. Further study in fashion management, international business, or marketing is an option for those who wish to develop specialist expertise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 15 respondents (68% response rate)
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