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BA Marketing and Management with a Year in Industry
About this course
Marketing and management together form one of the most relevant combinations for understanding how modern organisations create, communicate, and deliver value. Marketing has undergone a profound transformation over the past two decades, driven by the rise of digital platforms, data analytics, and the shift of advertising spend towards Google, social media, and content-driven channels. Understanding how to use these tools effectively, how to interpret marketing data, and how to integrate digital and traditional approaches into coherent strategies is now central to professional marketing practice. Management provides the broader organisational context: how strategies are formed, how teams are led, how decisions are made under uncertainty, and how businesses are run. At the University of East Anglia, this four-year full-time degree incorporates a year in industry, giving you the opportunity to apply your academic learning in a real marketing or management role before returning to complete your final year. This is increasingly expected by employers in marketing and management, and the degree is designed to ensure that the year in industry is a genuine learning experience rather than simply a period of work experience. You will develop your understanding of marketing theory and practice alongside management and business fundamentals, with particular attention to the digital and data-driven dimensions of contemporary marketing. Graduates in Marketing and Management with a Year in Industry are well prepared for careers across the full range of marketing functions and management roles. Digital marketing, brand management, market research, communications, product management, and commercial roles in technology companies are common destinations. The year in industry is a significant advantage in a competitive graduate market. For those drawn to further study, the degree provides a strong foundation for postgraduate programmes in marketing, business, or management. The typical entry tariff is 120 points.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 15 respondents (81% response rate)
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