BSc Marketing and Management with Psychology
About this course
Marketing and management with psychology is a degree that combines commercial skills with an understanding of why people think and behave the way they do, a combination that sits at the core of effective marketing, customer insight, and business leadership. Marketing is the discipline of understanding markets and customers and creating products, messages, and experiences that connect with them. Management provides the strategic and operational frameworks for running organisations. Psychology reveals the cognitive, emotional, and social mechanisms that drive human behaviour, from how consumers make decisions to how teams perform and how organisations change. At Sussex you will study this programme, which is available with a foundation year for those who need additional preparation. The full programme includes a sandwich year, a year abroad, and a work placement, giving you a rich combination of professional and international experience alongside your academic development. You will study marketing theory and practice, management and strategy, and the core areas of psychology that illuminate human behaviour in commercial and organisational contexts, including consumer psychology, social psychology, and organisational behaviour. The combination develops analytical, creative, and interpersonal skills that are valued across the full range of marketing and management careers. Graduates of marketing and management with psychology are well placed for roles in marketing, brand management, market research, consumer insight, digital marketing, human resources, and general management. The psychological dimension is particularly valuable in roles that require deep understanding of customer behaviour, employee motivation, or change management. Many graduates also pursue entrepreneurial routes, combining the business knowledge and psychological insight the degree provides to build new products or ventures. Postgraduate study in marketing, organisational psychology, business administration, or consumer behaviour is a natural continuation for those who wish to develop their expertise.
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