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BA Marketing (Digital Innovation)
About this course
Marketing has always been about understanding what people want and communicating value effectively, but digital innovation has fundamentally transformed how that happens. Social media, programmatic advertising, data analytics, search optimisation, and content marketing have created new disciplines within the field, and organisations of every kind now depend on professionals who can navigate both the creative and the technical dimensions of digital marketing. This programme at the University of Gloucestershire focuses precisely on that intersection. You will study the core principles of marketing alongside the tools, platforms, and strategies that define digital practice today. The programme covers consumer psychology and behaviour, brand management, digital content and communications, data-driven decision-making, and the rapidly evolving landscape of digital media. You will build both strategic thinking and practical skills, learning to design campaigns, interpret analytics, and work creatively within digital environments. The University strongly encourages you to secure a twelve-month industry placement, which would extend the programme to four years and provide invaluable professional experience to complement your academic learning. The standard programme runs over three years full-time. Graduates of marketing with digital innovation degrees pursue careers in digital marketing, brand management, content strategy, social media management, SEO and analytics, account management, and product marketing. The skills developed on the programme are valued across the commercial sector, charities, public bodies, and creative agencies. Many graduates go on to postgraduate study in marketing, business, or digital media, or move directly into the industry where the combination of strategic and technical capability is highly sought after.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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