BA Marketing
About this course
Marketing is the discipline concerned with understanding what people want and need, and with communicating the value of products, services, and brands in ways that are relevant, persuasive, and honest. It draws on psychology, economics, sociology, and communication theory, as well as on creative and analytical skills, making it one of the most genuinely interdisciplinary subjects available at degree level. In a world saturated with messages and choices, effective marketing requires both conceptual rigour and creative intelligence. At the University of Salford, this three-year full-time programme combines academic theory with creative thinking, developing your understanding of marketing principles while encouraging you to apply them in innovative ways. You will study consumer behaviour, brand management, digital marketing, market research, campaign planning, and the strategic context in which marketing decisions are made. The programme reflects the reality that contemporary marketing operates across multiple channels simultaneously, from social media and search through to events, print, and broadcast, and you will develop competence in the tools and techniques of the digital marketing landscape alongside the more foundational conceptual frameworks. Salford's location in Greater Manchester places you in one of the UK's major creative and media hubs, with MediaCity nearby providing a concentration of broadcasting, digital, and creative industry employers that gives the university strong connections with the professional world. You will have opportunities to engage with real marketing challenges and to develop your portfolio of work throughout the programme. Graduates of marketing degrees work in agencies, brands, charities, public sector bodies, technology companies, and the full range of commercial organisations. Roles include marketing manager, brand strategist, digital marketing specialist, content creator, market researcher, and communications manager. Postgraduate study in marketing, business, or data analytics is also a well-established route for those who wish to develop further specialism.
Syllabus & Modules
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