BSc Marketing with Study Abroad
About this course
Marketing is the discipline that connects organisations with the people they seek to serve. It encompasses understanding consumer behaviour, developing brand strategies, designing communications, deploying digital channels and measuring effectiveness across a rapidly changing media landscape. In the contemporary context, marketing is as much a data science as it is a creative practice, requiring the ability to analyse audience data, interpret campaign performance and make evidence-based decisions alongside the creative and strategic thinking that effective communication demands. This four-year full-time degree at the University of Bristol includes a period of study abroad, giving you an international academic experience alongside your marketing education. You will develop a rigorous understanding of marketing theory and its application in contemporary digital environments, studying consumer psychology, brand management, digital marketing strategy, market research, data analytics and the marketing planning process. The programme develops the skills and knowledge needed to compete in today's digital era, combining academic rigour with practical relevance in a way that prepares graduates for the realities of professional marketing practice. Marketing graduates work across virtually every type of organisation, since any entity that needs to communicate with an audience has marketing functions. Roles in brand management, digital marketing, content strategy, social media management, market research, communications, advertising and account management are all relevant paths. The combination of analytical rigour and creative strategic thinking that the degree develops makes graduates competitive across sectors ranging from technology and retail to public sector and non-profit. Many graduates go on to postgraduate study in marketing, business or a related discipline, while others pursue professional qualifications in digital marketing alongside employment.
Syllabus & Modules
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