BA Media and Communication
About this course
Media and communication is a field that examines how the messages, images, and narratives that circulate through television, film, advertising, digital platforms, and social media shape our understanding of the world and ourselves. It is a discipline that is simultaneously analytical and practical, asking both critical questions about power, representation, and identity and applied questions about how media is produced, distributed, and consumed. As digital technologies continue to transform how media is made and experienced, the field has never been more dynamic or more relevant to understanding contemporary culture. At York St John University this three-year programme allows you to be both creative and analytical, exploring the varied world of media across film, television, digital media, advertising, and more. You will examine how media influences society and culture, developing critical frameworks alongside creative and practical skills that enable you to engage with media production as well as analysis. The programme includes a foundation year, providing a structured introduction to the discipline, along with a sandwich year, a year abroad, and work placement opportunities, ensuring you graduate with professional experience and international perspective alongside your academic qualification. Graduates from media and communication programmes work in television and radio production, digital content creation, journalism, advertising, public relations, social media management, communications, marketing, and arts administration. The analytical skills developed through critical media study are valued across public sector, corporate, and creative sector roles. Many graduates also pursue postgraduate study in media, journalism, communications, or digital culture, developing specialist expertise for particular practice or research careers. The combination of creative and analytical capability the programme develops is relevant to virtually any sector that needs to communicate effectively with audiences.
Syllabus & Modules
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