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BA Media and Digital Culture
About this course
Media and digital culture is a field that examines how media shapes social and cultural life, and how digital technologies have transformed the ways in which we communicate, inform ourselves, form identities, and engage in politics. It is a discipline that insists on moving beyond opinion and building evidence-based understanding, asking not just what media does but how we can know it, using the tools of cultural theory, sociology, political economy, and empirical research to analyse media in rigorous and critical ways. As digital and internet cultures continue to reshape communication in every domain, the need for people who can think clearly about those transformations has never been greater. At the University of Essex, this three-year programme develops your ability to explore how media shapes social and cultural life, how digital and internet cultures transform communication, and how media influences politics, identity, and everyday interaction. You will engage with both theoretical frameworks and empirical material, developing skills in critical analysis, research, and argumentation. The curriculum addresses the history and theory of media alongside contemporary digital culture, platformisation, algorithmic media, and the political economy of the communications industries. Essex's strong social science research environment shapes the approach to media and digital culture: you will be trained to evaluate evidence, construct arguments, and engage seriously with competing perspectives, rather than simply consuming and reproducing received opinion. Graduates from media and digital culture degrees move into a wide range of careers in journalism, broadcasting, digital communications, social media, public affairs, policy, research, and the creative industries. The critical and analytical skills developed through the programme are also valued in roles in the civil service, NGOs, marketing, and education. Postgraduate study in media studies, digital cultures, sociology, or communications is a natural route for those who wish to develop their expertise or pursue research careers.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 90 respondents (62% response rate)
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