BA Public Relations and Media with a Foundation Year
About this course
Public relations and media together address how organisations and individuals manage their reputations and communicate with the world, while also engaging with the media landscape within which that communication occurs. Public relations is the strategic discipline of building and maintaining relationships with stakeholders, managing crises, shaping narratives, and communicating across the full range of channels available to a modern organisation. Media studies brings a critical perspective on how digital technologies, social platforms, journalism, and film both shape and are shaped by the societies in which they operate. At Swansea University, this four-year full-time programme begins with a foundation year, giving you the academic preparation needed before entering the main degree. You will combine critical theory with practical experience across PR, journalism, digital media, and film, developing both the analytical skills to understand how communication works and the practical skills to produce effective communications yourself. The programme responds directly to the rapid evolution of the public relations and media landscape, ensuring that your training is relevant to a world where digital technologies and social media have transformed both industries. Swansea's location and its strong links with Welsh media organisations provide a distinctive regional context for your studies. You will develop skills in writing, campaign strategy, media analysis, digital content production, and the professional communications practice that PR and media careers require. Graduates pursue careers in public relations agencies and in-house communications teams, journalism, digital content creation, social media management, broadcast media, film and television, and arts organisations. Postgraduate study in public relations, journalism, or media studies is a natural continuation for those who wish to develop specialist expertise.
Syllabus & Modules
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