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BA Sports Management
About this course
Sports management applies the principles of business management to the enormous and growing sports sector. Sport generates significant economic activity, employing a large workforce and contributing substantially to national economies, and the organisations that run sports, from professional clubs and national governing bodies to event promoters, facility operators, and sports brands, need managers who understand both the commercial realities of business and the particular characteristics of sport as an industry. This degree prepares you for that environment, whether or not you are a sports enthusiast yourself. The University of Westminster's three-year full-time Sports Management degree has a typical entry tariff of 136 points and includes a sandwich year option, a year abroad option, and work placement opportunities. The placement year gives you direct professional experience in a sports management context before you graduate, which is particularly valuable in an industry where practical experience is highly regarded by employers. You will study the core disciplines of business management, including strategy, marketing, finance, operations, and human resources, alongside modules specific to the sports sector covering sports governance, event management, sponsorship, media rights, and facility management. Westminster's location in London provides connections to a vibrant sports management industry and a wide range of placement and networking opportunities. Graduates work in professional sports clubs and franchises, national governing bodies, sports marketing agencies, event management companies, sports facilities, sports broadcasting, and the public sector. Common roles include marketing manager, events coordinator, commercial manager, operations manager, and sports development officer. Many also move into sports consultancy, brand management, or international sports roles. Postgraduate study in sports management, business, or events management is an option for those wanting to specialise further.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 15 respondents (88% response rate)
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