Business Management with Marketing

About this course

Business management and marketing are natural partners: understanding how to run an organisation and understanding how to reach and persuade customers are both essential to commercial success, and studying them together gives you a richer picture of how businesses actually work. Marketing is not simply advertising but the broader discipline of identifying what customers need, creating value for them, and communicating it effectively across digital and physical channels. At City St George's, University of London you will cover the core functions of business management, including strategy, finance, operations, human resources, and organisational behaviour, alongside a substantial marketing specialism. You will study consumer behaviour, brand management, market research, digital marketing, and campaign strategy, developing both the analytical skills to understand markets and the creative c

Where its graduates go

The 5 largest scored destinations, covering 72% of graduates; the headline also reflects the subject baseline.

• 62 / 100Secretarial and related occupations · 2% of graduatescards →
• 60 / 100Business, Research and Administrative Professionals · 14% of graduatescards →
• 55 / 100Administrative occupations · 12% of graduatescards →
• 52 / 100Finance Professionals · 29% of graduatescards →
• 48 / 100Business and public service associate professionals · 15% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).