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Digital Media, Culture and Politics

BA · School of Oriental and African Studies · 3 years

Digital Media, Culture and Politics

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School of Oriental and African Studies

AI IMPACT
MEDIAN PAY, 15 MOnot published
SATISFACTION79%
CONTINUATION91%
PROFESSIONAL JOBS70%
DESTINATION-WEIGHTEDAI is already used for about 46% of the work its graduates go into (High).

About this course

Digital media, culture and politics is a discipline shaped by the recognition that the way political life is conducted, communicated and contested has been fundamentally altered by digital technologies. Social media, online news environments, political advertising and digital campaigning have changed how politicians reach voters, how citizens engage with public affairs, and how power is exercised and challenged. Understanding these changes requires tools drawn from media studies, cultural theory and political science, and the ability to bring them to bear on the rapid developments currently reshaping democratic life. At the School of Oriental and African Studies you will approach these questions with the global and cross-cultural perspective that characterises the institution's work. You will examine how digital platforms mediate political communication across different national and cul

Where its graduates go

The 5 largest scored destinations, covering 57% of graduates; the headline also reflects the subject baseline.

  • 72 / 100Information Technology Professionals · 4% of graduatescards →
  • 60 / 100Business, Research and Administrative Professionals · 8% of graduatescards →
  • 55 / 100Administrative occupations · 8% of graduatescards →
  • 52 / 100Finance Professionals · 8% of graduatescards →
  • 48 / 100Business and public service associate professionals · 29% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).

MORE ON THIS COURSEClassic profile (reviews, comparisons, open days, campus video) · this course as data. Measured August 2026; pay, satisfaction and continuation figures are the course's own published data (HESA GO / LEO / NSS).